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商品編號： 9-893-004 出版日期： 1992/10/29 作者姓名： Wu, George 商品類別： Other 商品規格： 7p 再版日期： 地域： Massachusetts 產業： Arts, entertainment & sports 個案年度： -
商品敘述：
Charles River Jazz Festival must decide whether to press a compact disk (CD) of Friday''s jazz performance for sale on Saturday and Sunday. The idea to press CDs is novel, so there is considerable uncertainty about how receptive customers will be. The festival must decide whether to press CDs only on Friday or pay for an option to press them on Friday and Saturday. A simulation is performed to help estimate Saturday and Sunday CD demand. One input of the simulation is a regression relating Saturday and Sunday attendance to Friday attendance and weekend weather conditions. The case illustrates how several different quantitative techniques--decision analysis, regression, and simulation--can be integrated in an analysis of a managerial decision problem. Provides practice in decision analysis; illustrates use of simulation and regression in obtaining probability estimates.
涵蓋領域：
Decision analysis;Decision making;Simulations;Regression analysis
相關資料：
Case Teaching Note, (5-896-039), 14p, by George Wu
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